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ABOUT US
Black Star is a community-powered media and events brand cultivating Black soccer culture and pathways for the next generation of players and fans. We operate at the intersection of soccer, lifestyle, and culture.
Black Star’s brand offerings include: player experiences, media and content, culture-first fan activations, merch, multicultural agency services, and advocacy initiatives.
VISION
To elevate soccer's status in Black culture, making it a leading sport for U.S. Black audiences.
MISSION
To cultivate Black soccer culture and pathways
Black Star is a fan and player engagement brand facilitating soccer's growth in Black communities through content, fan events, on-field experiences, and culturally inspired merchandise offerings.
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