

ABOUT US
Black Star is the leading fan engagement brand driving soccer’s growth in Black American communities at the intersection of soccer, lifestyle, and culture. Our brand offerings include: content and storytelling, player experiences, fan events, and culturally inspired merchandise. Black Star is committed to cultivating Black soccer culture, providing access to player development pathways, and building fan communities through real world and digital experiences. Recognizing the unique needs of the Black community, Black Star aims to address issues of access and representation on and off the field.
VISION
Soccer becomes a leading sport amonst U.S. Black audiences
MISSION
To cultivate Black soccer culture and pathways
Black Star is a fan and player engagement brand facilitating soccer's growth in Black communities through content, fan events, on-field experiences, and culturally inspired merchandise offerings.