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THIS THING OF OURS.

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ABOUT US

Black Star is the leading fan engagement brand driving soccer’s growth in Black American communities at the intersection of soccer, lifestyle, and culture. We provide access to development pathways and cultivate soccer culture through real-world and digital experiences.

 

Our brand offerings include: content, player experiences, fan events, merchandise, and advocacy initiatives. Black Star engages brand partners to provide unique opportunities for Black communities through purpose-driven activations.

Stories

Kensley Simmons shares her journey at Alabama State, highlighting HBCU pride, soccer's impact, and her team's unique global diversity.

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Stories

USMNT Players, Tyler Adams, Chris Richards, and Timothy Weah, have joined ownership groups of local pro teams, strengthening their commitment to communities,

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Stories

We talked with several Paul Quinn College soccer players about how the programs and school provide a family environment.

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STORIES

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We talked with several Paul Quinn College soccer players about how the programs and school provide a family environment.

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Kensley Simmons shares her journey at Alabama State, highlighting HBCU pride, soccer's impact, and her team's unique global diversity.

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Navigating which schools have soccer programs can be challenging, so we've outlined the schools with men's, women's, and both programs.

COP OUR MERCH

We create unique merchandise offerings, storytelling Black soccer culture through design. Our pieces are rooted in community and authenticity - blending streetwear and lifestyle.

EVENTS

Our on-field programs provide direct-to-community access. From the pitch to the stands, we are literally in the game. Through these events, we authentically engage our Black soccer audiences nationwide.

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Free talent ID program for boys and girls ages 13-18 that provides participants with a platform to be scouted and recruited for college, youth club, U.S. Soccer, and professional playing opportunities.

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Free to participate clinics for young players (7-12) to ignite a passion for the game with fun, engaging programming that focuses on fundamental skills in an inclusive environment, uniquely rooted in Black culture.

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A platform for local athletes to put their most creative moves on display, competing against other teams to be crowned the Community Pickup champion.

FOLLOW US

OUR PARTNERS

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